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How the Air Jordan 1 “Shattered Backboard” Became a Modern Grail

The Air Jordan 1 "Shattered Backboard" is one of the most iconic non-OG AJ1 colorways, inspired by Michael Jordan’s legendary backboard-breaking dunk in Italy. Set to return on August 23, 2025, thi...

UNDEFEATED × Air Jordan 4: How 72 Pairs Became Culture

In 2005, a tiny LA boutique reshaped sneaker history forever. Undefeated, then just a three-year-old streetwear shop, dropped what would become the most coveted Jordan ever: a deeply military-insp...

ColaKicks: Members Only

How it works

How the Air Jordan 1 “Shattered Backboard” Became a Modern Grail

UNDEFEATED × Air Jordan 4: How 72 Pairs Became Culture

Rare Air Jordan: The Untold Story